Within a B2B data intelligence platform, AI generates a description of your ideal buyer by analyzing closed-won (and closed-lost) opportunities.

Using an evaluation of hundreds of data points associated with these opportunities, artificial intelligence sorts comparable accounts and contact
information for the sales team to pursue.

Many companies also use AI to develop an ideal customer profile (ICP). An ICP combines various data types (demographic, firmographic, and technographic) to generate account lists that reps will have the best chance of closing.