Grocery sector trends in 2025 show broad growth across all formats. Traditional grocers saw their first rebound since 2024, while value grocers — once leaders during the 2022–24 trade-down wave — are slowing. Fresh formats are growing the fastest, driven by affluent shoppers seeking health, wellness and convenience. Spending is increasingly polarized, with growth at both low-income (value) and high-income (fresh) ends. Short shopping trips are rising, benefiting fresh formats, while traditional grocers retain loyal stock-up customers. Value chains capture fill-in trips with private labels. Traditional players like H-E-B and Harris Teeter are adapting by tailoring strategies to local demographics and geographies.