When economic headwinds pick up, sales leaders are the first to sound
the alarm — and chart a new course. Longer sales cycles, larger buying
committees, increased price pressure, and smaller teams can quickly
combine to reduce your margin for error and increase the urgency to find
a solution.

To thrive in a challenging environment, sales teams need a rock-solid grasp
of the fundamentals and the biggest force-multipliers they can get their
hands on. Here’s the good news: The market intelligence, data assets, and
technology tools available today were unimaginable to someone who first hit
the sales floor 10 years ago.