The appeal of AI-enhanced sales lies in offloading the burden of administrative work from sales professionals. But this has led some to question whether the frontline sales development representative (SDR) is the next job AI will replace.

ZoomInfo Chief Revenue Officer James Roth doesn’t think it’s a zero-sum
game. Instead, he sees AI giving sales teams more firepower to do what
they do best. “I don’t worry about a team of AI-driven robots that are going
to go out and sell better than your teams or prospect better than your SDRs
— I think about a world in which data is the most important thing,” Roth
says.