Advertisers today want two things: better performance and faster actionable insights. Customers, on the other hand, desire hyper-personalized advertising that meets them where they are – from their phones, tablets, and CTV to the newest apps and assistants like ChatGPT, Gemini, and Microsoft Copilot. But for many advertisers, keeping pace with evolving customer interests across channels has felt out of reach, until now. AI has created a pathway to real-time insights and recommendations, powering the tools advertisers need to predict what customers want and where they’ll show up next.